From a financial perspective, investors may believe banning Trump could hurt Twitter because some former followers of his feed may decide to leave the platform due to their belief that the company is silencing conservative voices. There’s also the fact that even before Trump’s ban, advertisers may have decided they want to avoid sponsoring content on a platform that has become polarizing.
Twitter shares fell as much as nearly 10% early Monday before paring some losses and trading down 4% by midday.
“I think we have an opportunity to show people a much broader aspect of Twitter than just what they see with news and politics,” said Twitter CEO Jack Dorsey during a conference call with analysts in October.
“People are coming for one reason and staying because they find relevant topics that are interesting to them,” Dorsey added.
Many Twitter users have attracted massive followings, and their tweets are not just newsworthy. They can also move markets.